IGL City is an interoperable open world platform for gaming and digital experiences. The city functions as the start menu, from here you can access a variety of interactive experiences ranging from shopping to MMO gameplay and everything in-between! IGL City is for everyone, and is meant to replicate the look and feel of every day life. Throughout the branding execution we placed an emphasis on a bold and demanding identity, and a creative vision that speaks innovation, accessibility, and a seamless user experience. IGL is Imagination, Gaming, and Lore.
The deliverables of this project entailed visual identity branding, motion and static design, 3D modeling, editing, and copywriting.
The deliverables of this project entailed visual identity branding, motion and static design, 3D modeling, editing, and copywriting.
The branding for IGL City represents a sunny day outside. The color palette is welcoming and happiness on the emotional spectrum. The pink logo mark is soft and playful, encrusted in a subtle but energetic yellow border to create a strong, popping contrast. Together they create a dynamic tension that stands out boldly in a competitive market.
The city needed a modern feel. Walking down the street and exploring had to feel realistic, with a hint of an otherwordly lore to keep our users interested in diving deeper into the experiences strategically placed throughout the city.
IGL City was developed with a sleek feel and an elegant presentation. The priority value-proposition and vision was providing a unique experience that captures social integration, economic opportunity, and gaming for all citizens. It's innovative, seamless, frictionless, and immutable, with an emphasis on personality and exploration as a player-driven product.
Proving Grounds: First Person Arena Shooter
Plague Farms: First Person Stealth Zombie Melee
Rug'd: Open Obstacle Course
Apartments
Theater
Club VA
HaHa's Comedy Club